Beach Haven

FROM THE AMERICAN SYSTEM TO MASS PRODUCTION 1800-1932
By David A. Hounshell
The Johns Hopkins University Press, 1984, 411 pages
Reviewed by Michael Beach
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Businesses depicted in the book in question had to struggle with getting their product available at a price affordable by people, and the increase in demand that price setting can cause. Lower price breeds more demand. More demand requires lowering costs to remain sustainable and competitive as a company. Sometimes increased demand was the result of a single large customer, the U.S. government. This system of customer demand fueled by lowering costs and increased marketing created a natural evolution toward mass production. In a number of cases this cycle is depicted in the text by a number of annual product output reports showing ever increasing numbers of products manufactured/sold. Based on the examples given here is a sort of matrix of my own depicting some of the evolution mentioned in the book:

​Although the book does show some political influence in the system supporting this migration, the strongest arguments seem to be economic. Governments are often shown as a customer, though there are a few regulatory examples. Other books I’ve read so far have attempted to show a larger number of stakeholder depictions in the documented systems. Like sections in American Genesis, there are overarching cultural themes examined in the chapter titled The Ethos of Mass Production & Its Critics. For example on page 316 Upton Sinclair is quoted as saying mass production “should be shown in Museums of Unnatural History.” The argument was also shown in both works that when man puts nature in order then something of beauty or aesthetic is lost. People become efficiently unhappy. To keep product delivery quantity high it is difficult to make changes, constantly offering new models. Not offering new models can cause drop in sales. The tendency is to keep models static for as long as possible leading to a more sterile societal experience.

It’s not clear to me who the intended audience would be for this work. For scholars, there are patterns that can be identified such as the productivity evolution I mentioned earlier (see the table). The histories of various industries with specific business examples is helpful in seeing how each business evolved, or failed to, and how each business was impacted. Like many of the works I’ve been reading, the major issues are raised, but probably never really answered. What does mass production mean? Is it delivering to the masses? Is it delivering large quantities? Does an increased need cause increased demand and increased production, or does increased production and marketing cause an corresponding increase in demand? In either case, stating the generalized questions, then sharing specific examples, followed by critiques of the issues is a reasonable way to approach a topic like this. For me as a reader, getting both the ideas and the examples is helpful.

​AMERICAN GENESIS
By Thomas P. Hughes
Penguin Books USA Inc., 1989, 529 pages
Reviewed by Michael Beach

One theme shared in American Genesis by Thomas P. Hughes refers to a sort of pendulum. Close to the turn of, and well into, the 20th century, technology was seen in many ways as a metaphor for improvement or advancement. Technology became a tool to put order into the chaos of nature, a means of control. Hughes points out, through lots of examples, how technology tends to evolve from the independent inventor working towards some sort of innovation, who is at some point taken over by, or creates, large institutions which then advance technology more incrementally. Once the larger institutions get involved, the scale ramps up. The institutions can be varied; commercial industry for profit, or maybe government organizations for social welfare. Whatever the motivation, upping the scale and improved efficiency tend to go hand-in-hand. Towards the end of the 20th century the pendulum, Hughes argues, began to swing in the other direction. As life became more standardized, more urbanized, more crowded, there has been a call to better balance the modern with the natural. Interestingly enough, it is technology that is making this movement more possible. As electricity, communications, and transportation have been able to reach ever more rural parts of a given country, the need for physical centralized workers and resources has lessened. Even in industries that require physical assets such as manufacturing, the days of placing all the stages of manufacture (raw materials, parts manufacture, and assembly) in a single mega-complex are giving way to a more dispersed chain. Automobile manufacture and assembly are no longer concentrated in the US in Detroit for example.


Similar to a portion of the Hughes argument on the tendency toward up-scaling, Susan Douglas in her work Inventing American Broadcasting 1899-1922 uses the example of Marconi, among others. The focus of the book, and the story of the Marconi group of companies, is narrower than American Genesis. In the Douglas work Marconi makes the evolution from innovative inventor, to corporate controlled strategy, to incremental technological improvement. Unfortunately for Marconi, the rest of the industry shifted with customer expectation. Marconi attempted to shape customer expectation which worked for a while, until it didn’t. The example Hughes shares about Ford and his creation of the Highland Park and River Rouge facilities that literally housed all aspects of car manufacture, including a smelting plant for turning ore into steel, shows that Ford eventually recognized the need for change. Moving around portions of the car manufacture to put smelting close to the mining sites, parts manufacture in other locations, and assembly in yet other locations was a responsiveness to advantages of decentralization as the support technologies made it possible. Douglas shows the pattern through the experience of multiple companies in a single industry. Hughes shows the pattern through multiple companies in multiple industries, including large government efforts such as nuclear energy and electrification. Then he takes it a step further to show the reflection of the pattern in art and architectural trends.

What Hughes brings forward in this work is to show how patterns of thought that relate to the intersection of technology and society are much more widespread than is evident in just one industry, or just in industry. Growing scale, and a need to improve efficiency to improve profit, lower costs, or any other motivation comes with a cost. At some points in history the cost was seen as a benefit, at other points as a negative. The “main” message of the author, if there is one, is not always clear. Because he is simultaneously documenting other trends as well, the work feels as if there is no specific central message. Perhaps there isn’t one intentionally. The pendulum I mentioned, for example, only becomes clear toward the latter half of the work. Other threads, such as societal perspectives and the resultant variation of approach to technology, are also woven through the book. Individual history of inventors and how that affects their individual approach is another early theme. The US model of increased productivity in a capitalistic society is contrasted with how other political and societal situations adapted the approach with varying success, is another theme. If the intended audience is academia and the specialized disciplines considering how society and technology interact, then there are plenty of areas for the student to focus on. However, if a reader does not approach the work from that perspective, they could find the work feels less organized. If I were considering my own future research, I think my own approach would be to focus on a more central theme or idea, any theme Hughes used would work, then consider the other areas of focus as supportive, or not supportive, of that theme.

​​INVENTING AMERICAN BROADCASTING 1899 – 1922
By Susan J. Douglas
The Johns Hopkins University Press, 1987, 363 pages
Reviewed by Michael Beach
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The work in question looks at the forces that brought about the technology leading to the early radio industry. The focus is on invention of technology followed by invention of the businesses that intended to capitalize on the technology. Douglas also looks at the networks (people, society, technology, regulation, etc.) that helped steer events that lead to the industry.
 
In the area of people there were inventors, business leaders, the press, and politicians. They are described variously as the outsider, self-made, those with connections, tinkerers, academics, hero-inventor, boy-hero-inventor, diligent, hard-working. Motivations included fame, wealth, knowledge, and a use of intellect as a form of masculinity.
 
Tools the early inventors used were technology (patents), business acumen and the press. Often the successful inventors were missing one or more of these and found partners to hit all three of these areas. The book also looks at power or control. Captains at sea had total autonomy at sea. Once wireless was available to the admiralty, the captain suddenly had less power. There were tensions over control between inventors and their business partners; commercial, military and amateur interests in wireless; and arguments for and against regulation.
 
Douglas also shows evolutionary forces in the industry. Technology has to move from innovation, to incorporation, to monetization. Wired telegraphy gave way to wireless telegraphy, which in turn gave way to wireless entertainment to the masses. The wireless technology moved from the spark system, to the audion tube, to crystal sets. Transmission migrated from encoding using Morse code to continuous wave and voice. The press showed inventors as heroes, then failures, then heroes again. Amateur operators were first depicted as heroes, then wireless meddlers, then skilled enlistees for the military.
 
The work shows early events that seem as shadows of events we see today. For example, during emergencies the airwaves, that were not regulated at first, became overloaded (jammed) with interference of many operators trying to talk at once. This is not unlike how cell phone circuits can get tied up by overuse in an emergency. During the Titanic disaster some operators spread false information that the Titanic was safe and on its way home. This sounds not unlike our world of so called “fake news.” The amateur operators were both “faceless and yet known at the same time.” They could be equated with social media trolls or lurkers.
 
Ownership was another theme explored by Douglas. The airwaves (or ether as it was called) was not a thing, but became a thing. As a thing, who owned it? Would it be public or private property? If public, who would represent “the people”?
 
A few other themes in the book include how external events such as shipwrecks, international conferences and international rivalries shaped the use of airwaves. All involved were seeking some mechanism to make order out of chaos. A need to create order is a human value not shared by all people. There is also an examination of the haves and have-nots. On the surface the early days of radio seemed opened to all, but there really were conscripting influences that made access not so open.
 
The read would appeal to those who study how technology and society interact. Historians, broadcasters, business people, inventors might also find the work worth reading.

​THE SOCIAL CONSTRUCTION OF TECHNOLOGICAL SYSTEMS
Edited by Wiebe E. Bijker, Thomas P. Hughes, and Trevor F. Pinch
The MIT Press, 1989, 405 pages
Reviewed by Michael Beach
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This is a volume containing a number of key papers focused on various aspects of ideas around the social constructionist argument. Thomas Hughes writes that technological systems “are both socially constructed and society shaping.” In particular Hughes writes in part, and is often quoted in the other works, about the connections at the borders of the socio-technological systems. What is in the system (artifacts, social groups, political forces, etc.), and what is not in the system? He notes that systems can include “legislative artifacts, such as regulatory laws.” He also argues that since social systems are actually builders, at least in part, of any system being analyzed, the student of these systems should avoid designating them as “environment” or “context”. In trying to define, then, what is part of a system and what is not part of a system, Hughes points to a concept he calls “degrees of freedom” or rather the amount of influence any artifact, be they thing, person, or group, has on the eventual technology created.

Many of the other papers published in The Social Construction of Technological Systems in varying degrees clarify or repute some aspects of this portion of the social construction position. I don’t mean to say the other papers focus only on Hughes’ positions, but this particular point about system definition is visited often. Michel Callon, for example, continues the idea of clarification of inclusion. He changes the idea of systems for the idea of actor networks. Callon seeks to “simplify” networks by considering any technological system as a network of systems and subsystems. Any of the subsystems could be decomposed, but in doing so, he argues, there is a point at which no additional information is gained. In fact deepening the complexity of the study of some network artifacts can actually confuse important issues. Callon, then seeks to define connections at the border of a network. Others argue if subsystems are simplified into a sort of “black box” then important issues are missed, or not clarified. For example, one could consider social groups that are directly affected by technological decisions, but have no say in how decisions are made. By only considering those who had a voice in a decision, social constructionists are not noting how a technology might have evolved differently. By considering only the inputs and outputs, black-boxing, important social understanding is missed both by the creators of technology, and by the students of social constructionism.
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There is strength in many of the arguments in support of social constructionism. It gives more insight into many, though not all, the influences (inputs) and results (outputs) of technological advancement, or at least what is considered in the literature as advancement. Previous positions of technological determinism focused mostly on the specific technology developed, and the scientists or inventors who created them. From that perspective, influence is one way, technology directs society. In the social construction point of view there is a two-way interaction. Technology change influences change in society, but social attitudes also influence technological focus and decisions. Where these perspectives are less strong has to do with the boundaries of the systems, or networks, studied. Whenever a boundary is created, real or philosophical, there is automatically an inclusion and exclusion. One additional example of the weakness of not considering those not involved in the decisions can be shown in the increased use of technology-based communications systems. Intended to allow for more interaction among people, some argue in fact the opposite has happened. Remote communications enables people to have less face-to-face interaction so community is weakened by the technology, not strengthened. Ed Shane makes a strong argument about this issue in his book Disconnected America. Subtitled The Consequences of Mass Media in a Narcissistic World. Shane points out, among other things, that when we choose to interact more online instead of in person we tend to seek groups of people who are like-minded with us. By doing so we lessen the circle of ideas and perspectives we consider so our perspectives are narrowed, not broadened. In the real world, Shane points out, we interact with many people by chance in public settings. For instance if we go to the store we interact with store employees and other customers. We lose that interaction if we just order what we want online. The articles in the SCOT book are certainly helpful for understanding the latest thinking of the Science, Technology and Society (STS) community. By shifting from the general, high-level philosophical concepts espoused by camps like technological determinists to the idea of breaking down and identifying influencers of systems based on actual technology examples, a better understanding emerges. I think as STS thought advances, there is more room for similar study of groups who might not have the chance to influence, but are surely influenced by technological decisions.

​TO THE RESCUE
By Heidi S. Swinton
Deseret Book Company, 2010, 588 pages
Reviewed by Michael Beach
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As the subtitle notes this book is The Biography of Thomas S. Monson. The book was published not long after the principle was named President of The Church of Jesus Christ of Latter-day Saints. Heidi Swinton wrote the book because she was asked to by President Monson. There have been a number of these official biographies of modern prophets written over recent years. The work is informative and inspirational.

President Monson has clearly led a life of service, lifting others in so many ways. His positive perspective and courage are shown over and over in examples throughout the book. One of the more well known stories was when he was in Navy bootcamp. When the Chief told them to file out for church, calling each denomination, President Monson was still standing in formation, from his perspective he was all alone and facing a grumpy old Chief. When asked what he was, he shouted "Mormon, sir!" only to realize that others behind him were shouting the same thing. He had the courage to stand alone, then realized that he was not alone.

I always find the more I know about the general leadership of the church the more I'm both amazed and saddened. The amazed part is the gratitude I feel to know that the Lord has raised up some wonderful people in our day. The intelligence, the prophetic insight, the loving humanity of these leaders always inspires me. The sad part for me to think of my own life in comparison, how far I still need to go to live up to the truths I have been taught. Then I am reminded of the parable of the talents. I don't have to be as good as anyone in particular. I just have to be better than where I started. Improvement is the goal.

​​GUY MANNERING
By Sir Walter Scott
PF Collier & Son Company, 1917, 494 pages
​Reviewed by Michael Beach
 
The author shares his name with his homeland, born in Scotland in 1771. The work in question was first published in 1815 anonymously. The story has two main characters. The titular character is a military man who dabbles in astrology. He interacts with a landed family in Scotland, the Bertrams, as he heads off to his first assignment. He makes predictions about the family’s young son that include a hazardous future.
 
The son, Harry, is later kidnapped by gypsies as retribution for how they are treated by the Laird Bertram. In his twenty-year absence a sister is born, the mother dies, the father falls into financial ruin and dies as well. Eventually Harry returns not knowing who he is. Mannering also returns. There are all sorts of interesting characters who either help Harry or try to harm him. In particular, those who helped cause his father’s ruin and then took over his property plot to have him thrown in jail and hanged. Like many novels, the story has a happy ending. Lands return to rightful ownership, the bad guys get their come-uppin’s, and Mannering’s predictions all prove true.
 
Guy Mannering is considered classic literature. Scott spins a good yarn with plenty of colorful characters. Perhaps the most memorable is the old gypsy woman Meg Merrilies. She mixes it up with thief and lord alike. It is she who ultimately saves Harry and gets him restored, though most people see her only as a rough old hag, not to be trusted. The difficulties between gentry and outcasts seem to make an interesting social statement that can be echoed in more modern events. As it turns out the most evil of the antagonists include one gypsy man and one local sottish man working as a team in murder and usurpation of property.

​​THE ATTENTION MERCHANTS
By Tim Wu
Alfred A. Knopf, 2016, 403 pages
Reviewed by Michael Beach
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This tome is subtitled The Epic Scramble to get Inside Our Heads. The focus is on how advertisers seek to gain space inside our collective and individual psyche. The ultimate goal is to encourage our economical behavior. This history looks a patterns starting with the original "snake-oil salesmen" to the modern use of social networks and other online tools. 

Whether the merchants chase us with the hard sell or the soft sell, in the end, the goods and services are not what they are selling. Actually, we are the product that advertisers are selling to providers of goods and services. There has always been an element of "fake news" involved in claims made by some advertisers about the benefits of their products. It is also true that part of the intent of advertising is to convince us of needs we have we didn't know we needed before it was pointed out to us in enticing ways. 

The book is an interesting look into motives, psychology, and methods of those who seek to convince us to spend our hard-earned money in specific ways.

​​THE PRAIRIE
By James Fenimore Cooper
Amazon, 2017, 442 pages
​Reviewed by Michael Beach
 
Originally published in 1827, this is the last story chronologically in the Leatherstocking Tales. In this final portion of the life of Natty Bumppo, the hero saves yet another group of unwitting settlers in a new frontier. He helps several parties manage their interactions with local native people as well as helping those same settlers who fall victim to some of their own people.
 
In the end Natty dies at a ripe old age while living among the tribes of the prairie. In the former tales he was a hunter, military guide, and explorer. In this final phase of his life he is a trapper. He is no longer the young ideal of the other stories. Here he is old and failing, but still able to fight. In The Pioneers he was showing his age, but in The Prairie he is noted for his physical strength for such an old man. His aim and quickness with a rifle has lessened some as well.
 
Like the other tales, Cooper weaves romance and action adventure into a single story. The women also follow suit in that inevitably the damsels need rescuing. Native Americans are portrayed as both gallant and devilish, depending on their tribe. Whites likewise seem either incompetent but good, or deviant. In the end the bad characters always get their come-uppings. The stories are not so different from early Hollywood westerns. 

SAILING MADE EASY
Edited by Jo Weeks
American Sailing Association, 2010, 126 pages
Reviewed by Michael Beach
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This work is the manual used by the ASA for its basic sailing class and certification. It includes sections on boat and sail parts, the physics of sailing, basic seamanship skills, rules of the road at sea, how to rescue a "MOB" or man-overboard, and the like. There are lots of helpful pictures and graphics, as well as some memorization mnemonics. Occasionally the text stops and a short review quiz is offered.

I've been sailing on and off for decades, but have recently gotten back into it more heavily than in the past. A few years ago we bought a 28.5 feet long Hunter and have enjoyed sailing around the Chesapeake Bay with it. 

Reading the book alone will not help someone learn to sail. It is designed to work as a companion to actual small boat sailing experience. Since it is the text for a training course the instructor would be taking students out for some sailing along with the academic study. The book is pretty comprehensive for a beginner to get going and feel some confidence on the water.

​HOW WE DECIDE
By Jonah Lehrer
First Mariner Books, 2010, 302 pages
Reviewed by Michael Beach
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The author shares a number of stories to demonstrate decisions people make. He goes on to speak to the neurological reasons behind the decisions in the stories. Stories include split-decisions by airplane pilots, sports figures, military members, etc. The neurological portion speaks to the role of different brain centers, dopamine levels and the like.
 
The examples and logic seem sound enough. As with any work on human thought process, there is an overlying question as to whether brain activity causes the decision outcome, or if the person’s thought process results in the displayed brain activity. Another way to think about this dilemma is whether we act as a result of our biology, or the controller of our biology; nature or nurture.
 
A look at Wikipedia reveals the following:
 
On March 1, 2013, following revelations that Lehrer has been caught in numerous falsifications in his œuvre of writings, Houghton Mifflin Harcourt announced the book was taken "off sale" after an internal review.
 
First Mariner Books is a brand of Houghton Mifflin Harcourt. There is no indication as to whether this particular work is in question. Of course this sort of shadow makes all the ideas immediately suspect. Despite that, if the reader takes the information with a grain of salt (as we should on any work) there are some nuggets of ideas worth considering. Skepticism on anything claiming to be factual is a good idea, but at the same time we should be open to differing perspectives.
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