Good, Katie Day. 2019. "SIght-Seeing in School: Visual Technology, Virtual Experience, and World Citizenship in American Education, 1900-1930." Technology and Culture: The International Quarterly of the Society for the History of Technology 98-131.
Review by Michael Beach
The focus of this article by Katie Day Good is the language and arguments used to extend the use of audio/visual media in the early part of the 20th century from the homes of those who could afford it into the schools as a form of education enhancement. In 1928 Anna V. Dorris, then the president of the National Education Association (NEA), urged teachers to reject “formal and bookish” instruction and “explore the pedagogical potentials of newly available audio and visual devices” (Good 2019, 99). This idea seems to inspire the play on words of the article title. Instead of site-seeing, as in going to a site to see it, the media bring the sight of a site to the classroom, hence the idea of 'sight-seeing'. One is not seeing the site, rather an edited and controlled image of the site.
After WWI the United States “began forging a rhetorical link – what cultural studies scholars call an articulation” (Good 2019, 101). The idea of forming an articulation between school instruction and “an emerging ideal of ‘world citizenship’" (Ibid.) can be linked to a push for the organization of the League of Nations, the predecessor of the United Nations, that was forming around the same time. Isolationism as opposed to world entanglements had been a debate from the very founding of the United States. Here, NEA leaders, federal government, and manufacturers of media devices chimed together using similar rhetoric, if not similar motivations. The tension over how much international involvement should our country take on is still in headlines today. The idea of using educational media to help students understand other cultures through virtual tours in the classroom also continues, even it the technology has changed. Good points out that, “The historical association between classroom media use and the acquisition of worldly experience warrants attention in the digital and globalization age” (Good 2019, 103). She argues that such “discourses of global citizenship education, international connectivity, and the democratization of communication have helped smooth the way” of Internet deregulation and commercialization (Ibid.). She may have a point on commercialization, but one of the major attractions of the Internet is the considerable lack of regulation existing from its inception. Nonetheless, she essentially takes for granted the benefits pushed in the language she is critiquing and focuses on the way language is used to make the various cases with a resulting growth in classroom use of media for instruction.
One caution Katie Good does share is the potential of media to reinforce a Western world view and “reproduce colonial relationships through inequalities of representation and access” (Good 2019, 104). For example, through the ‘value of virtual travel’ depictions may be used to either encourage or reinforce “desirable behaviors in hygiene, health, and morality through stories and dramatizations” (Good 2019, 105). Desirable to who? Good shares some of the language used at the time. She quotes X. Theodore Barber as saying, the “heightened sense of culture and refinement surrounding [these] exhibitions attracted the ‘better classes’ as well as those who wished to be identified with them” (Good 2019, 107). The colonialism angle refers to using images as a “means of appropriating some distant place through an image” (Good 2019, 113). Just as in the physical ‘appropriation’ of some other people or place, the use of images helps form ideas about these ‘others’ through the lens of Western thought and interpretation, one of the hazards of ethnologists. These researchers do all they can to avoid ‘reflexivity’, but it’s safe to say the rest of us are not so aware of the issue or have tools to adjust our perspective under our own cultural view. Consider one of Good’s closing statements, “Consistent in the promotional rhetoric for all manner of instructional media was a dual emphasis on its ability to unify and uplift Americans around a common set of civic values while turning their attention to the rapidly changing world beyond their shores” (Good 2019, 124). As an author, Good is questioning if both of these stated goals can truly be accomplished together. Essentially, by espousing the first creators of media help color the second.