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Of Bicycles, Bakelites, and Bulbs

8/11/2023

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Bibliography
Bijker, W. E. (1995). Of Bicycles, Bakelites, and Bulbs: Toward a Theory of Sociotechnical Change. Cambridge & London: The MIT Press.

Review by Michael Beach
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Wiebe Bijker uses three specific technology examples to explore how social factors affect technical outcomes. “The stories we tell about technology reflect and can also affect our understanding of the place of technology in our lives and our society” (Bijker, 1995, p. 1). Although this quote may sound as if Bijker is arguing along a co-constructive line, yet throughout the book it’s clear that he asserts that social influence on technology is the primary force.

The bicycle chapter looks at the evolution of how they were designed and constructed. The perceptions evolved from the large bikes that were for daring young men who at times suffered the odd broken bone or two. Such perception led to the eventual production of the ‘safety bike’ that looks ever more like the bikes we typically ride today. By changing front and rear tire size, adding breaks, making seats wider, and other modifications, the community of bicycle riders expanded to include older people and women.

Bakelite is a substance that I became very familiar with while serving in the US Navy. Pretty much every placard on the ship I served on were made of it. Bakelite is an early form of plastic created and modified over time by the company formed by Leo Henricus Arthur Baekeland. Through all sorts of chemical combinations and varying heating temperature and bake timing, he was able to form a number of plastics of different flexibility and strength. The hard relatively thin version seemed to gain the biggest use of Bakelite. Eventually this form of plastic was supplanted by more modern forms that require less toxic waste to create. Newer plastic is also less expensive to make. Nonetheless, for the better part of a century many needs formerly provided by less durable materials, or those more metallic-based and subject to oxidation, were replaced by this early form of plastic.

Turning to bulbs, Bijker looks at the creation of the electric florescent light. What eventually became the long tubes we have all come to know, the approach was thought to fill the need of longer lasting bulbs that could light larger areas than the small incandescent. Industrial facilities in particular had difficulty fully lighting large factory spaces with small incandescent bulbs, and larger spotlights required more frequent replacement. This example specifically addresses not only social influence on invention, but even organized social effort to standardize the eventual technology. Bijker shares several examples of groups of users and bulb manufacturers who even held conferences in an effort to agree on gases used, electrical voltage standards, and the like.

Wiebe Bijker makes the argument for a ‘constructionist analysis’ (p. 280). “Such an analysis stresses the malleability of technology, the possibility for choice, the basic insight that things could have been otherwise” (author’s emphasis) (Ibid.). Bijker immediately notes that not all technological change is so malleable. Later sociologists of technology would take this assumption of social preeminence in the relationship between technology and society to a more level two-way influence. That conception of a level playing field is known as co-construction.
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