There is an interesting article in June's Satellite Today. The piece is titled Generation Next: Pablo Martin, Hispasat and is focused on what attracted this person to the satellite communications industry. The text describes, "His main responsibility is to design 'performing, creative and cost-effective' connectivity solutions." Seems like we at NPR Distribution have a similar focus.
Martin says he is interested in satellite because it crosses boundaries and helps solve complex communications needs. He puts it this way, "These types of problems present, in some cases, one common factor: the presence of inequalities. Satellites, due to their nature, can help to provide a solution thanks to their equalizing effect. They don't distinguish political or geographical boundaries: they are reliable and they provide an immediate and effective solution."
One of the factors keeping us at NPR Distribution as a satellite-centric network is the diversity of locations we serve and the inequalities of terrestrial bandwidth availability. Our research has shown that although the cost of terrestrial dedicated connections is coming down, at the large scale we need, it is still more expensive than satellite. There are places in the U.S. where you can't get dedicated terrestrial bandwidth, or it is so expensive as to make it impractical. We do believe that availability and cost for terrestrial networks may someday be more appropriate for our application, but not now. Thanks to our work on the PBS proof-of-concept project, we know it is possible to have a single receiver that can work in both satellite and terrestrial networks. In fact, for our future interconnect system this will be a basic technical requirement. It's important so that whichever network topology makes the most sense down the line, we will have the technology in place that is flexible enough to serve in either scenario.
Towards the end of the article Martin describes a future with more ubiquitous hybrid networks using both satellite and terrestrial. We are doing that now. For example most of the national producers send live content to us over dedicated terrestrial networks and file content over the Internet. Unlike the limitation of our competition to only files and only Internet, we distribute live and file over satellite, Internet, and dedicated terrestrial networks.
Here is the full article:
http://interactive.satellitetoday.com/via/june-2016/generation-next-pablo-martin-hispasat/