Kozlov points out, among other things, how journals are in the business of attracting readers. The article notes how there are some sites in cyber space where these negative results are published, but with few submissions and little readership. As I listened to the long read, I was reminded of several other famous arguments made in the past. For example, Robert Merton famously wrote on scientific norms in an attempt to explain what motivates scientists. Many have since argued that Mertonian norms depict an optimistic list and suggest counter norms that seem more realistic to the authors. One could make the argument that any set of norms ascribed are a function of the subjective preferences of the list constructor.
Another argument that came to my mind was that of the 'Matthew effect', an idea also coined by Robert Merton. This assertion touts that those who get published gain some sort of credibility which then makes their future findings more likely to be published. The idea is from the biblical book of Matthew when the statement in one of the parables asserts to him who have shall be given more, and to him who has not shall be taken away even that which he has. Now, of course, these New Testament ideas were not about scientific credibility, nonetheless Merton makes hay from the idea. Taking it a step further, Margaret Rossiter added a feminist perspective asserting that women in this predicament are even less likely to get published or recognized for their scientific research, dubbing her argument the 'Matilda effect'.
The Nature article shares several unintended consequences of this propensity to only publish positive findings and ignore null outcomes. In the environment of ‘publish or perish’ people who have null research outcomes are likely to drop efforts and not document them. There is a reinforcing relationship between readership levels and publication levels of negative findings. Also, there are likely missed opportunities in that some researchers might find inspiration in null findings to move the research in a different direction. These avenues could be missed if they don’t hear about the research. When such findings are not shared, others may also waste time by conducting the same failed research unawares. As with Nature, it seems to me there ought to be some way to encourage publication and consumption of null-finding research.