This post was originally published in July of 2016 on another platform:
I was thumbing through the March 2016 edition of Via Satellite when I came across another article on the connected car. The article is titled Driving in the Fast Lane: How the Connected Car is Becoming a Must Have. Since this is a magazine focused on the satellite industry there is, of course, a section on roles for satellite bandwidth in this product market. Other than using the satellite to deliver our content (now metadata as well as audio), I'm not sure how much that portion of the article applies to my work at NPR.
I found one idea surprising, as it was to the author. In the portion of the write up under the heading Where the Market Goes Next, there are some assertions I have heard anecdotally a few times in the past. This section seems to put actual data behind the ideas. The author references a recent study by Accenture that surveyed 15,000 new car buyers. According to the study 39% of respondents say that in-vehicle technology is the top priority when selecting a car. Only 14% said power and speed (engine and horsepower) was most important. In fact in-vehicle technology ranked three times higher than power and handling.
I don't care what drives a person to buy a specific kind of car (pun intended). What jumps out in front of me (sorry about that one) is that if radio broadcasters want to lower risk in the future, and if drive-time is the most critical time for radio revenues, then broadcasters should do everything they can to attract smart-dashboard use of their content. MetaPub is one way for NPR Distribution to help that effort for public radio stations. It's a new service we are in beta test with right now. I doubt MetaPub will be a big revenue generation machine, just as I doubt the emergence of the smart-dashboard is the saving grace for radio broadcaster revenue. At the same time, like the lotto, you can't win if you don't play. If we are not supporting the new technologies, someone else will. With MetaPub, so far, we seem to be ahead of our competition. If broadcasters are not adding value in the fight for dash-screen real estate, someone else (Pandora, iTunes, Stitcher, etc.) will.
Here is the full article:
http://interactive.satellitetoday.com/via/march-2016/driving-in-the-fast-lane-how-the-connected-car-is-becoming-a-must-have/
I was thumbing through the March 2016 edition of Via Satellite when I came across another article on the connected car. The article is titled Driving in the Fast Lane: How the Connected Car is Becoming a Must Have. Since this is a magazine focused on the satellite industry there is, of course, a section on roles for satellite bandwidth in this product market. Other than using the satellite to deliver our content (now metadata as well as audio), I'm not sure how much that portion of the article applies to my work at NPR.
I found one idea surprising, as it was to the author. In the portion of the write up under the heading Where the Market Goes Next, there are some assertions I have heard anecdotally a few times in the past. This section seems to put actual data behind the ideas. The author references a recent study by Accenture that surveyed 15,000 new car buyers. According to the study 39% of respondents say that in-vehicle technology is the top priority when selecting a car. Only 14% said power and speed (engine and horsepower) was most important. In fact in-vehicle technology ranked three times higher than power and handling.
I don't care what drives a person to buy a specific kind of car (pun intended). What jumps out in front of me (sorry about that one) is that if radio broadcasters want to lower risk in the future, and if drive-time is the most critical time for radio revenues, then broadcasters should do everything they can to attract smart-dashboard use of their content. MetaPub is one way for NPR Distribution to help that effort for public radio stations. It's a new service we are in beta test with right now. I doubt MetaPub will be a big revenue generation machine, just as I doubt the emergence of the smart-dashboard is the saving grace for radio broadcaster revenue. At the same time, like the lotto, you can't win if you don't play. If we are not supporting the new technologies, someone else will. With MetaPub, so far, we seem to be ahead of our competition. If broadcasters are not adding value in the fight for dash-screen real estate, someone else (Pandora, iTunes, Stitcher, etc.) will.
Here is the full article:
http://interactive.satellitetoday.com/via/march-2016/driving-in-the-fast-lane-how-the-connected-car-is-becoming-a-must-have/
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